The ASICS logo in large, bold letters is displayed on a dark, textured wooden background with vertical lines and a cracked pattern.

ASICS HQ

Powerhouse Company & CBRE

A modern glass building with the large ASICS logo above the entrance, surrounded by green grass, trees, and a striped walkway under a clear blue sky.
Modern building with large glass windows and overhanging yellow-edged roofs against a clear blue sky, showing three floors with a minimalist architectural design.
A spacious modern office interior features large glass walls, open walkways, high ceilings with skylights, and contemporary furniture. Two people walk in the background. Natural light floods the space.
A spacious, modern atrium with glass walls, open walkways, and a skylight ceiling. Two people are visible—one standing and using a phone, the other walking. Contemporary furniture is arranged in the open area.
Modern office building interior with glass walls, open atrium, exposed structural beams, and multiple floors visible. Carpeting and stairs lead to upper levels, with natural light streaming in from large skylights above.
Modern multi-story atrium with open balconies, glass railings, wood panel accents, and people sitting at tables or walking. Natural light pours in from large skylights above.
A modern, spacious office atrium with glass walls, high ceilings, and natural light. One person works on a laptop at a round table, while another walks in the background. Indoor plants and minimalist furniture are visible.
A modern, multi-level atrium features glass walls, open walkways, and visible steel supports. People walk along the corridors and gather at tables in a bright, spacious environment with natural light from skylights above.
Modern office interior with a long wooden table, benches, pendant lights, glass walls, open workspaces, and a blurred person walking. Staircases and people are visible in the background across multiple floors.
A modern office lounge with two blue chairs and a gray sofa facing a small table. Large sports photos hang on the wall above, and green plants line the space. Glass-walled offices are visible in the background.
Modern open-plan office with workstations, computers, and a seating area with high tables and teal stools. Large windows line one side, letting in natural light. Few people are working at desks in the background.
Modern office space with a long counter, two people, barstools, pendant lights, a wall-mounted screen, and large windows. One person sits at the counter with a laptop, and another walks by in the background.
Modern open-plan office with workstations, computers, and a seating area with high tables and teal stools. Large windows line one side, letting in natural light. Few people are working at desks in the background.
Modern office space with open workstations, a curved gray meeting pod with seating and small table, carpeted floors, large windows, and indoor plants. Bright natural light fills the area through glass walls.
Modern office lounge with a coffee bar, two women interacting by the counter, blue armchairs, green wall with large photos, and plants dividing the seating area from the workspaces.
Modern office interior with a carpeted floor, open shelving displays, a staircase with wooden steps and glass railing, large planter with green plants, and bright natural light from large windows. Two people are walking in the background.
A modern, spacious building interior with wide wooden steps, glass railings, and people walking up the stairs. The space features high ceilings, open walkways, and bright lighting.
A modern showroom with a woman sitting at a wooden table, pastel chairs, a wall display of sneakers, a large digital screen showing an Asics shoe ad, and floor-to-ceiling windows on the left.
Modern conference room with a long wooden table, ten teal chairs, a wall-mounted TV, and large floor-to-ceiling windows overlooking a bright, open office space. Sculptural ceiling lights hang above the table.
A modern, spacious office lobby with a dark reception desk, two people at the counter, a man walking through turnstiles, a staircase to the left, and large illuminated panels behind the desk.

Images

A modern glass building with the large ASICS logo above the entrance, surrounded by green grass, trees, and a striped walkway under a clear blue sky.
Modern building with large glass windows and overhanging yellow-edged roofs against a clear blue sky, showing three floors with a minimalist architectural design.
A spacious modern office interior features large glass walls, open walkways, high ceilings with skylights, and contemporary furniture. Two people walk in the background. Natural light floods the space.
A spacious, modern atrium with glass walls, open walkways, and a skylight ceiling. Two people are visible—one standing and using a phone, the other walking. Contemporary furniture is arranged in the open area.
Modern office building interior with glass walls, open atrium, exposed structural beams, and multiple floors visible. Carpeting and stairs lead to upper levels, with natural light streaming in from large skylights above.
Modern multi-story atrium with open balconies, glass railings, wood panel accents, and people sitting at tables or walking. Natural light pours in from large skylights above.
A modern, spacious office atrium with glass walls, high ceilings, and natural light. One person works on a laptop at a round table, while another walks in the background. Indoor plants and minimalist furniture are visible.
A modern, multi-level atrium features glass walls, open walkways, and visible steel supports. People walk along the corridors and gather at tables in a bright, spacious environment with natural light from skylights above.
Modern office interior with a long wooden table, benches, pendant lights, glass walls, open workspaces, and a blurred person walking. Staircases and people are visible in the background across multiple floors.
A modern office lounge with two blue chairs and a gray sofa facing a small table. Large sports photos hang on the wall above, and green plants line the space. Glass-walled offices are visible in the background.
Modern open-plan office with workstations, computers, and a seating area with high tables and teal stools. Large windows line one side, letting in natural light. Few people are working at desks in the background.
Modern office space with a long counter, two people, barstools, pendant lights, a wall-mounted screen, and large windows. One person sits at the counter with a laptop, and another walks by in the background.
Modern open-plan office with workstations, computers, and a seating area with high tables and teal stools. Large windows line one side, letting in natural light. Few people are working at desks in the background.
Modern office space with open workstations, a curved gray meeting pod with seating and small table, carpeted floors, large windows, and indoor plants. Bright natural light fills the area through glass walls.
Modern office lounge with a coffee bar, two women interacting by the counter, blue armchairs, green wall with large photos, and plants dividing the seating area from the workspaces.
Modern office interior with a carpeted floor, open shelving displays, a staircase with wooden steps and glass railing, large planter with green plants, and bright natural light from large windows. Two people are walking in the background.
A modern, spacious building interior with wide wooden steps, glass railings, and people walking up the stairs. The space features high ceilings, open walkways, and bright lighting.
A modern showroom with a woman sitting at a wooden table, pastel chairs, a wall display of sneakers, a large digital screen showing an Asics shoe ad, and floor-to-ceiling windows on the left.
Modern conference room with a long wooden table, ten teal chairs, a wall-mounted TV, and large floor-to-ceiling windows overlooking a bright, open office space. Sculptural ceiling lights hang above the table.
A modern, spacious office lobby with a dark reception desk, two people at the counter, a man walking through turnstiles, a staircase to the left, and large illuminated panels behind the desk.

The European headquarters of ASICS in Hoofddorp is designed as an open and future-oriented workplace where health, movement and connection are central. The building is organized around a central atrium that functions as both a spatial and social heart.

Transparency, daylight and clear sight lines create strong relationships between floors and work zones. The architecture combines a clear structural logic with flexibility, resulting in a building that feels both legible and dynamic.

In photographing this project, the focus was on making the architectural principles and spatial concept readable. Calm compositions and strategic viewpoints clarify the scale of the building, while the inclusion of human presence creates a balance between architectural strength and everyday experience.

Category

Office

Architect

Powerhouse Company & CBRE

Year

2019

Location

Hoofddorp, NL

ASICS HQ Powerhouse Company & CBRE